.At the launch of Astrid Andersen's brand-new line Stel, a presentation held outside on a boat dock, The Road's 2002 track "Turn the Page" was actually blasting away from the stereo. It was a star-aligned, symbolic moment, since the London-trained developer is actually starting a brand new section in her manner life, this time around centering the job around herself.Andersen's much appreciated name menswear brand name was centered, vivid, and streetwise. Along with Stel, she explained in a pre-show interview, "I have to sit pleasantly at the center of it probably much more this moment since now it's a females's wear brand, as well as it is really even more concerning me as well as my personal referrals." Stel likewise reflects Andersen's evolution as a person. After stopping her line, the professional returned home to Jutland in the North of Denmark as well as possessed pair of children. She is actually certainly not the person she was back then.Shifting gears in fashion is hard to perform. Brands seem to be to handle lives of their very own, and it's effortless to be pigeon-holed. Stel brake with a few of style's rules. The label will definitely present in-season, so what is presented will definitely be actually offered for purchase. All at once, seasonality is actually less important in the Stel formula than relevance. Collections will be determined through number (01, 02, and also 03 were actually shown in Copenhagen), the concept being that you can easily intermingle items all over "seasons" both in your wardrobe and also on the selling floor. Andersen views no need for a well thought-out garment to be left just because the calendar webpages flip. "The direct translation of stel is body," she stated, yet it [recommends even more to] a fundamental construct in a form of industrial method it [additionally describes] a set of collectibles-- when you talk about a tea service, you would name it a stel. For me, that was fairly an intriguing starting point in regards to the tip of making both antiques, but likewise one thing that's a brand new groundwork." Possessing models present on scaffolding was fortuitous as it recommends many metaphors. There is actually development, which relates to constructing a brand new brand, and also the idea of assistance relates to her idea that clothing ought to help you. Stel is actually, in essence, a type of modular offering, yet not one along with the angularity of something like Legos or even piled Mu00e6rsk freight compartments. Action, agency, and also permission are part of Andersen's program. "When I discuss the company, I have this tagline: customizing that you can roller skate in, denim you can easily dance in, shirting you can journey in." Independence, pleasure, activity.